Golonya Kozmetik A.Ş. is a Turkish company producing new generation colognes. It achieved a growth of 700 percent with its production during the pandemic period. According to Ali İlker Tosun, general manager of the company, cologne, one of the most protective weapons of the Turkish people against coronavirus, has increased demand. Golonya, pioneering a new fragrance in Turkey, was launched with the slogan “New Generation Cologne”. Golonya’s goal is to spread its fragrances around the world and offer the highest quality products to its customers. Its mission is to make the lives of its customers easier by producing quality products. Its vision is to become a leader in the sector and provide the best products and services to its customers. The company works with 50 personnel in a 12000 square metre factory in Çorum. Golonya’s products are sent to all regions of Turkey and also exported to Germany, Azerbaijan, Slovenia, TRNC, Bulgaria, Romania, Turkic Republics and Georgia. Golonya, whose bottles come from Spain, aims to increase its exports by increasing its investments after the pandemic. Although Golonya Kozmetik A.Ş. is a Turkey-based company, it is also special for the Turkish community in Europe. The main goal of the company is to popularise the new generation colognes specific to the Turkish community in Europe and to be a pioneer in this regard. Golonya is implementing a multi-channel strategy to achieve this goal and aims to reach the Turkish community, especially through digital methods. In addition, the company aims to expand its exports by increasing its investments after the pandemic.